Australia has a direct selling industry worth over $1.3 Billion per year of members by the Direct Selling Association Australia (DSAA) alone. That’s not taking into account the independent direct selling party plan consultants who aren’t members so the figure is much higher.
Since 2005 I’ve been doing jewellery party plan locally in Sydney and Canberra I’ve been amazed how many people regularly have direct sale parties in their homes as a normal part of socialising and shopping. Most direct selling party plan businesses seem to be independent businesses run by women with products for women.
Unlike in America party games are not popular with Australian customers and are seen as being awkward and embarrassing (in a negative sense). Party games are really only held by party plan companies that originate in the US and are not used by home grown businesses.
For many direct selling businesses they are succeeding so well they find it challenging getting enough consultants and you’ll see requests like selling consultants party plan melbourne needed, so it is a booming industry.
So to help other local Australian Party Plan businesses and consultants I’ve written a series of articles that are available online for you in the Business Tips area, the Web Marketing area and now the Party Plan Resources area with info on how to start your own party plan business.
I do also supply my handcrafted lampwork jewellery designs at wholesale rates so come visit our Wholesale Info area for more details about wholesale jewellery.