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Google gets into the Dictionary

Hey there,

Well “Google” has become a verb – to google, and it has made it into the dictionary, the latest edition of the Merriam-Webster Dictionary includes the word “google” which means to use the well-known search engine to look for information on the web.

Is this a good thing for Google – could it have the same effect as hoover had on Hoover? This concern is something that is casuing Google to take action in the US with a submission to the US Securities and Exchange Commission. 

To quote Google: “We also face risks associated with our trademarks. For example, there is a risk that the word ‘Google’ could become so commonly used that it becomes synonymous with the word ‘search’. If this happens, we could lose protection for this trademark, which could result in other people using the word ‘Google’ to refer to their own products, thus diminishing our brand.”

So maybe Google isn’t so happy that Merriam-Webster Dictionary, the pre-eminent dictionary in the US, now defines google as “to use the Google search engine to obtain information about (as a person) on the World Wide Web.”

Other dictionaries to make Google a verb include the Oxford English Dictionary and the Macquarie Dictionary, but with a capital G for Google – keeping the noun version alive.

So how will Google hand this? Will they take a leaf out of Coca-Cola’s book with “Coke” means their drink and ‘cola-drink’ is the generic term?

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