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Trade Show Displays that Work!

Hey there,

Each year millions of dollars are invested in trade show exhibit and display efforts with the expectation of getting at least a 3 – 4 fold return. Yet if you walk an expo you’ll see a heap of trade show displays that just miss the mark and you keep walking right on by.

Designing a trade show booth design takes experience and an understanding of your specific expo. A local craft trade show display will be different to a gift trade show to a  medical trade show to a computer trade show because of the different audiences and products.

So consider if it is worth having the advice of others when designs trade show booths. You can get a professional designer who knows the industry but I think starting with your research is the best thing to do.

Explore the trade show expos you are interested in to see who is doing what and how. You’ll start getting ideas. My friend does a wholesale jewelry trade show and had made up beautiful jewelry display stands for her new range and had a great result with an increase of orders being placed as well as a lot of compliments for her initiative. Her investment in quality trade show displays has paid off and came about because of her experience and open mind.

If you feel you haven’t got time to spend researching a number of trade shows and have the money for a professional trade show display booth designer then write out your expectations and requirements so your expo designer knows exactly what you expect and can achieve your goals more easily for you.

It is often a balance between trade show rental costs, staff costs, stock investment, display stands and posters, trade show promotional material and gifts costs as well as any costs in designing the booth itself. So a constant testing and tweaking of the display and efforts will give you the best results.

Useful and Beautiful Jewelry Display Stands Click here for more

All the best,

Belinda

www.CreativelyBelle.com – join our free email newsletter to receive free business growing articles.

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