When you’re creating a website you need to figure out what you want to achieve with it – what is the purpose of the site?
Most sites have 2 – 4 purposes and as they mature the focus on the purpose evolves.
For example when I first created a web presence for my jewellery I wanted to let people know where to find me at market so they could shop with me. It was very simple. So the page had my market details on it and I added some other details that complimented my core message such as what the beads are made from and who I am.
When I got to having my own website I broke it down into 4 phases. Phase 1 was about markets and jewellery design. It had contact info and a manual ordering process. The key achivement was getting the structure of the site up there.
The next 3 phases were about fleshing out the site with information and new features. But I had to learn about what it was to have my own website and give it time to figure out what my customers needed from it and what I needed it to achieve.
So have a think of the most important things you need this 24/7 marketing tool to achieve for you. Write them down and then list them in order of priority. Remeber also you can build on the site so where you start is different to where you’ll be in 1, 2, 3, 5, 8, 10 years with it.
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