This month’s article is inspired by questions I’ve been asked directly about setting up a website for a new small business.
So where do you start, what do you need and what does it cost?
Where do you start? Figure out what you want the site to achieve – what does it need to do? It is a 24/7 marketing tool and has the potential to be very powerful with the results it brings in. To harness this potential you need to be focused about the purpose of the site. Figure out, and write down, what are the three main purposes of the site from where you are now. Is it to tell others where they can find you, what you do and what makes you different? Do you need straight away to be selling from it? Is it to educate customers?
Defining the purpose of the site allows you to focus on what you are doing, it saves you from being all over the place.
My website has been developed over a series of phases. Each phase has a core focus and is supported by 2 – 4 other related themes. Phase one was about letting people know which markets I’m at and was supported with info about me and the beads. This was initially a single page under my company’s website. It was a start.
Phase 2 was about launching www.creativelybelle.com itself with the same focus as phase 1 but with more info and more pictures.
Phase 3 was about eBay info and business system, phase 4 about the newsletter and the business area. And so on. A website site grows organically but to stay cohesive it needs to start from an overall plan.
So when planning your site and determining your purpose and focus you are giving yourself the power to know where you are going and what you will create and achieve.