Top menu

How Small Business Can Make Sense of Social Media

As a small business owner I’m constantly having to learn new skills, find more effective and affordable ways to market my businesses and be part of my community so social media is an obvious path to explore.

And when I finally got my head around Social Media marketing I became a convert. It’s all about creating relationships with customers, sharing and promoting, in a gentle way, your brand and it’s free! Ha! Love it!

Social media for small business eventsAs part of my time at the Pop Up Project I’m running a series of events to help business owners develope the skills needed to make their businesses flourish.

The Social Media Marketing for Small Business Series is all about explaining what is social media and how to make it work for your own enterprises.

We’re putting on three information evenings that give the opportunity to learn, network, be inspired by creative business owners and their designs (do a spot of shopping too!) and enjoy some delicious wine and cheese.

Our sponsor is the Gift and Homewares Australia (GHA) because they believe that empowering small business owners is vitally important.

Social Media Event Details

Social Media for Small Business Event SeriesThursday 18 August with Jye Smith explaining what is Social Media, who’s online and how small business marketing is possible and affordable

Friday 16 September with Angela Vithoulkas of the VIVO Cafe is sharing her own experience of making a success of social media marketing – a practical and insightful business case.

Thursday 20 October is going to be all about how to make social media marketing part of a very affordable marketing plan.

Social Media Event Time and Location

We’re having these informative gatherings at the Pop Up Project in the heritage building full of character at 47 George Street, The Rocks.

Access is from either George Street or Playfair Street.

Doors open at 5.30pm with time to relax with a glass of wine, explore the creative environment of the Pop Up Project and network before and after the presentations.

It all wraps up by 8.30pm.


Tickets are $25 and include wine and cheese, Social Media Checklist from She Inspires, a Goodies Bag and great information!

Click to book your seat at the Social Media for Small Business Event

Click here to book your tickets online!

About the GHA

Gift and Homewares Australia is renowned for putting on outstanding trade shows for the gifts and homewares industry and has both retail and wholesale members.

Visit the Gift and Homewares Australia website at

About Jye Smith

Jye Smith on an Introduction to Social Media for Small BusinessJye Smith is a creative, business focused individual with a deep understanding of marketing and a passion for digital strategy and story telling.

His blog,  A Digital Perspective,is currently ranked number 23 in Australia, and Jye currently holds position 5 for Top 27 Bloggers Under 27

Jye Smith is currently the Digital Strategist for Weber Shandwick and is responsible for leading all digital capabilities and inspiring innovative and creative solutions for clients. He has deep skills in communication, content and community management for social and digital media across consumer, technology, lifestyle and healthcare industries. Key clients have included Red Bull, Austereo, The Department of Broadband, Communications and the Digital Economy (NBN), Nespresso, Olympus, Pfizer, BSP, and many more.

We’re delighted to have Jye presenting and sharing his expertise with small businesses ready to explore social media marketing.

Angela Vithoulkas

I first saw Angela Vithoulkas of the VIVO Cafe present at a Ruby Connection event earlier this year and was immediately impressed and entertained by this passionate and intelligent business owner. I went straight back to the computer and implemented Angela’s tips and benefited from them.

I’m thrilled to have Angela sharing her experience, skills and recommendations on social media marketing for small businesses.

Angela’s presentation is about giving you the opportunity to learn from a real life business case of how social media marketing – with a $0 budget – has been integral in creating a vibrant business during the GFC.

There is something for everyone in Angela’s story so be ready to be inspired!

She Inspires

She Inspires is an online women magazine designed to inspire and empower women and men who want positive and useful stories and ideas.

This year a series of interviews with women who are making their own small businesses flourish on Facebook has been really popular and practical – each business owner shares what’s worked most for her with Facebook – gold!

She Inspires is sharing 101 Social Media Tips for all attendees.

More Events at The Pop Up with Creatively Belle

I’m really excited about this series as it’s a bit of a dream come true to be able to share really useful info for small businesses in my own creative environment!

We’re also putting on the Moving Upwards forums; a series of 3 evenings sharing inspiration as well as the realities of what’s involved in running your own small business.

Click here to find out more about this great series!

Comments are closed.

Site design and development by Crimson Pear